My idea for SXSW was to play up the ‘nerdy is cool’ idea at the same time establishing the bazaarvoice plaid. Adding a branded pattern to the family of logos and typefaces at this early point after the rebrand felt like a good push for even more newness. Continually signaling newness is what keeps Victoria’s Secret PINK at the forefront of its industry and bazaarvoice is the same type of forerunner.
Victoria’s Secret PINK Gift Cards
Gift cards were my territory at VS PINK. We would make one card a season and 4 cards for holiday, but when presenting our ideas we would make an average of 40 cards. It was very hard to narrow down, because we would like them all. In the end we would settle on the one we felt was the most iconic given the theme of the season.
Oceans 13
The brief on Oceans 13 stated they wanted to take this installment back to a real old Vegas brat pack feel. They wanted it to feel like The Sands Hotel in it’s heyday.
JACKASS Special Edition DVD
Leading up to the premier of Jackass 2, Paramount released a special edition DVD of the original Jackass movie that included a free ticket to see Jackass 2.
Stargate SG1
As Stargate SG1 was hitting 100 episodes we wanted to refresh the keyart for the show to feel like the powerhouse it is. James Leland and I worked with photographer Matthew Welch to shoot a new gallery for this work.
ADWEEK
This is bazaarvoice’s first consumer facing / industry facing set of ads. The goal of these ads was to take bazaarvoice’s brand from feeling strictly b2b and bridge the gap between b2b and consumer.
New Site Under Development
Aaron Davis has finally decided to put all his work online. From Ohio State to MGM Studios to Warner Brothers, Indika, Victoria’s Secret PINK and bazaarvoice, you will see it all right here in a matter of days.