lost+found

Lost + Found

Lost + Found is Peter Yesawich’s company. Peter was the Exec. Creative Director—and I the Assoc. Creative Director—at Bazaarvoice. We rolled out their rebrand and have been creative partners ever since. When Peter asked me to design the logo for Lost + Found, I knew I could use this opportunity to be bold and masculine,


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DONT JUMP Vicki Abelson

DON’T JUMP: Sex, Drugs, Rock ‘n’ Roll… And My F%$ing Mother

DON’T JUMP is an almost 400 page novel that, as I was laying it out, hooked me, turned me on and made me deeply empathetic. I spent way too much time putting this book together because I kept getting caught up in the story. The thing I was protecting on this cover was the “DON’T JUMP” crosswalk letters. I wanted them


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What I Forgot To Remember

Carl Reiner’s 3rd Bio “What I Forgot To Remember”

You may already know that I have been designing Carl Reiner’s books for the past few years. What these books mean to me work-wise is a ton of retouching. Carl loves to think up challenges for me then watch me try to work it out. When it’s completely believable, he gets the biggest kick out


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Entregame Food Delivery Service

Logo, branding and UX/UI design for Entregame, a food delivery service in Puerto Vallarta, Mexico. My intention was to make it look more like a food magazine than an app to let the beautiful food photos and clean and fresh type do the selling of the service. I was very inspired by the magazines “bon appétit” and


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1inMM-2

1inMM Logos

1inMM is a film distribution company in LA with latino roots.  1inMM stands for “One in a Million.” As in, “We have one in a million chance of making it in this business: entertainment. The hardest business to make it in in the world.” We pitched a few different directions and they really liked Adam Otcasek‘s


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“Don’t Let Go” Film Financing Pitch Deck

This pitch deck for “Don’t Let Go” was taken to the Cannes Film Festival by the producer to secure financing. Each image was retouched and color corrected, lens flares were added to execute the directors vision for the look of this film. We received tons of positive feedback from the investors at the festival. The director


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BOGART by Gina Nicole

BOGART by Gina Nicole Logo Typefaces

BOGART by Gina Nicole is a handbag fashion brand in Beverly Hills by Cheryl Bogart & Gina Nicole.The biggest thing they emphasized in the creative brief is that they wanted the brand to feel like CHANEL. During my research of CHANEL I kept responding strongly to BLEU DE CHANEL. I was very attracted to that


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The Chin Doctor's Rodeo Drive Windows

The Chin Doctor’s Rodeo Drive Windows

Dr. Fariborz Farnad, aka The Chin Doctor, has two 84 inch circular windows on Rodeo Drive in Beverly Hills where he wanted to put images that represented his oral surgery practice as well as fitting in with the Rodeo Drive scene. My instinct was to go bold, because there is just so much competing for


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VIVO53-R3

VIVO 53 Happy Hour & Brunch Advertising

VIVO 53 is a modern Italian restaurant in Dallas, TX that is headquartered in Beverly Hills. They are very particular about the simplicity of their design and the quality of their photography, which made them a wonderful client to work with.  


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Goya’s Ghost

This was my delicate take on an otherwise heavy handed period piece. ROLE: Art Director / Designer


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Million Dollar Baby One sheet

Million Dollar Baby One Sheet

I was working at Warner Bros. on a Saturday when I received a hand drawn note with instructions on where to get the images of Clint Eastwood and Morgan Freeman from previous movies and how to arrange them on the page. I collected the images and assembled them. I assumed this was a direct to


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Carl Reiner I Just Remembered

Carl Reiner “I Just Remembered”

For this latest installment of Carl Reiner’s newest autobiography “I Just Remembered,” Larry and I set up shop in Carl’s house as RANDOM CONTENT Publishing and began working closer with Carl than we ever had in the past.Watching Carl write the Laurel & Hardy bit in their voices was truly watching a genius at work. He


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PLACE BEYOND THE PINES

The Place Beyond The Pines Titles

These are a collection of The Place Beyond The Pines title treatments inspired by Ryan Gosling’s character, Luke. The bottom right version I made by combining the two fonts Laggtastic & Ergonome. The bottom middle is Pagan Winter. The bottom left type is Blessed Day. And the two top treatments were made by doubling and


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kinopoisk.ru

OBLIVION Title Treatments

As much as I would like to make this title treatment so futuristic that it almost seems like a foreign language I know it needs an immediate read; meaning it had to be legible at a glance while speeding by on the side of a bus. Additional options below:


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+realtidbits branding

For the +realtidbits logo and brand images I wanted to keep the mark friendly and the photography authentic.  The real success of this project was that it enabled +realtidbits to see themselves differently.  They do not just see themselves as a tech company that handles online comments anymore. They see themselves as a brand aligned


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SIRAH App

SIRAH is an artist at Atlantic Records.  These mock-ups are for a presentation to persuade her management into making a SIRAH experience app. ROLE: Designer  


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Jackass Ads

Forgive me for not remembering the name of the copywriter that I worked with on these, but the story goes… he was head of Paramount for many years then when he retired he went back to writing copy, because that was his one true love. ROLE: Art Director / Designer


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Jackass Special Edition DVD

Leading up to the premier of Jackass 2, Paramount released a special edition DVD of the original Jackass movie that included a free ticket to see Jackass 2.


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Victoria’s Secret PINK

Ed Razek, the man responsible for the Victoria’s Secret Fashion Show, spoke to us at a party after reaching $1B in sales in 2010. He said, “Only 2% of companies last seven years. You guys reached a billion dollars in seven years. The odds of doing that are zero!” ROLE: Art Director / Designer  


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IOWABlackout

BLACKOUT GAME

Front of flier for IOWA vs. Purdue Blackout Game to advertise Alma Mater Sweaters. Both schools have black as their base colors. So, during this game the whole stadium looks blacked out, hence… The Blackout Game. ROLE: Creative Director / Designer


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Victoria’s Secret Holiday – London, England

For the Holidays I worked with Adam Newcomb to design the outdoor decorations—silver garland with lights—at the Victoria’s Secret on New Bond Street in London. This was one of those jobs where we all went to extraordinary lengths to pull it off. Adam was in Kuwait the day before the presentation and I was in LA putting the


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happyerBB

BV OUTDOOR

Brand messaging/positioning at bazaarvoice required a delicate strategy since buying business insights is a relatively new concept for most businesses, especially ones just getting into social.  We are selling them something that they don’t know that they need yet. Customer Centricity is the heart of these billboards.  “The customer is always right” took on a


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SXSW Venue

For SXSW 2012 bazaarvoice took over the bar Lustre Pearl on Rainey Street, downtown Austin, TX. I wanted to establish a bold symbol that would support our branding efforts to first be used at SXSW, but then could live on and be echoed throughout the bazaarvoice brand.  The blue and green plaid became that symbol.


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giftcards

PINK Gift Cards

I would design about 10-15 gift cards for each season, because they were so fun to make; then would spend a week or two deciding which one was the most impulsive. ROLE: Graphic Designer


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North Country

The color correction on this key art was extensive, both on Charlize Theron and the background to get the composite to feel unified. 1-4% adjustments on several regions tied it together. ROLE: Retoucher


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