Lost + Found is Peter Yesawich’s company. Peter was the Exec. Creative Director—and I the Assoc. Creative Director—at Bazaarvoice. We rolled out their rebrand and have been creative partners ever since. When Peter asked me to design the logo for Lost + Found, I knew I could use this opportunity to be bold and masculine, but in response to my first couple rounds Peter said, “These are too nice. Make’em meaner.”—probably some of the best direction I have ever received. So, I went meaner and here we are with a very strong and tough looking mark.
Recently, Peter and I did very successful rebrand for the University of Denver: Fritz Knoebel School of Hospitality Management. On the heels of this project and at the beginning of our next, I’m happy to say that I will become part of the creative force at Lost + Found.